Does it also help to convert? Both, of course! Relying on an external site actually promotes SEO; you have to choose your site carefully and analyze its real influence in order to have the expected returns. To follow this evolution, many tools exist and allow effective monitoring and optimization. Then, if we are in a conversion objective, we will have to pay attention to the number of visitors, but not only.
You have to think in place of the customers you want to target. Where do they look for the information? What are their brakes, their questions, their desires? In a customer [Login to see the link] acquisition objective, you have to think about user experience. So choose a site that meets the characteristics of the customers you are targeting (theme, audience, etc.) but also your values and your image: take a closer look at the topics covered as well as the tone.
He will be your prescriber, so you have to choose him carefully. What are the right metrics to take into account when choosing a site with which to make an editorial partnership? Generally speaking, traffic is always key. Previously, TrustFlow and CitationFlow were the references in terms of SEO indicators, today, DomainAuthority and traffic take precedence. A DA of 50 or more is therefore already a good thing to look at before choosing a site to appear on.
